Canopy
Exhibition by Stella McCartney
Canopy by Stella McCartney is an exhibition promoting awareness in deforestation’s relation to the fashion industry. Canopy will be a travelling pavilion during fashion weeks around the world.
Canopy works with companies to develop sustainable purchasing policies, and find innovative solutions to advance the protection of the world’s threatened forests.
A collaboration
The exhibition collaborates with brand Stella McCartney. The core value of Stella McCartney is combining high fashion and sustainability, creating stylish clothing and accessories that are ethical, cruelty free, and environmentally friendly.
Location
Located inside the Somerset House courtyard during London fashion week. Canopy is a travelling exhibition pavilion
Strand, London WC2R 1LA, UK
Axon Diagram
The Somerset House Courtyard during London Fashion Week.
When the fashion week goers first enter Canopy, they are greeted with the first exhibition space, a forest simulation room.
In the forest simulation space, guests will feel immersed within a real boreal forest. The forest projections will disappear over the next minutes, displaying how rapid deforestation can happen.
The exhibition also showcases an alternative way to create fashionable garments without causing damage to our forests.
By walking through the Canopy exhibition, visitors can virtually experience the devastating effects of deforestation.
After experiencing the exhibition, fashion week goers can reflect on the exhibition and relax in the lounge at the exit.
Scaled Model
